The Take

Simply Nature Wildberry Fruit Strips are not healthy. They start with apple puree then bury the product under multiple juice concentrates that deliver sugar without the fiber or volume of actual berries.

Buyers signal virtue by grabbing the non-GMO package for kids, but the pectin, natural flavors, and ascorbic acid keep it firmly in ultra-processed territory.

The Verdict

The marketing leans hard on the apple base and non-GMO badge while the sugar load arrives via juice concentrates and natural flavors. Ancestors would call this fruit leather fraud in a 50-calorie strip.

Skip it. Buy actual fresh berries or plain dried fruit — zero concentrates, no flavor ghosts.

Common Questions

Is Simply Nature Wildberry Fruit Strips bad for you?

Mostly. Juice concentrates add hidden sugars that whole fruit avoids while natural flavors fill the gaps.

Is Simply Nature Wildberry Fruit Strips ultra-processed?

Yes. Pectin, natural flavors, and multiple concentrates push it past minimally processed despite the non-GMO label.

What is a healthier alternative to Simply Nature Wildberry Fruit Strips?

Fresh berries or plain dried fruit deliver real nutrients without any juice concentrates or added flavor agents.