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Food roast · 84% slop

McCoy's Crisps Is Slop — Here's Why

Third-biggest UK crisp brand sells 5 million packs weekly by promising blokey authenticity while delivering ultra-processed shelf life.

July 25, 2026 About McCoy's Crisps

mccoys crisps photo — Photo: Open Food Facts

The only real McCoy is the one who fries his own in tallow.

The Take

McCoy's Crisps are not healthy. They score 84 on the slop scale as ridge-cut UK crisp nostalgia bait aimed at men who want to feel rugged without effort.

Deep-fried potatoes in vegetable oil get buried under flavor dust that hides the ultra-processed reality. The brand once leaned hard into overt male targeting, turning pub snacks into identity signaling for the average bloke coping with modern life.

The Verdict

Skip the bag. McCoy's exists to sell processed crunch as masculine heritage while ancestors roll in their graves.

Buy raw potatoes and beef tallow — fry your own. Slop Score: 84.

Common Questions

What is in McCoy's Crisps?

Ridge-cut potatoes fried in vegetable oil then coated with flavor dust.

Does McCoy's Crisps have seed oils?

Yes. Vegetable oil is the default fry medium for maximum shelf life.

Why is McCoy's Crisps marketed to men?

Past campaigns pushed 'real men' and 'Man Crisps' angles for football and pub sharing.

Buy instead

Better picks in the same lane. Swipe for more.

raw potatoes and beef tallow

Buy instead raw potatoes and beef tallow

Skip the bag. Buy raw potatoes and beef tallow — fry your own.

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