The Breakdown

  • Baking soda base, minimal additives vs mainstream
  • Aluminum-free, straightforward marketing claim
  • Baking soda can irritate sensitive skin
  • Still a tube you repurchase every month
  • Brand grew on 'natural' halo, not zero-waste

Side Effects

armpit rebellion if you overdo the soda, wallet lighter on repeat buys

Buy Instead

Skip the tube. Buy a bag of baking soda and apply with fingers — one ingredient, pennies per use, zero plastic.